Just about every campsite and seaside town in the UK is overflowing with holiday-makers.
Lanzarote may be off the cards for this year - for most of us at least - but that’s not to say we can’t holiday closer to home. Or even enjoy a staycation.
If you’re wondering what to flick through as you (hopefully) soak up that summer sun, we’re here to help.
We asked our Marketing Directors to recommend the best books that they’ve read this year and they’ve responded with a whole host of books to make you laugh, think and feel inspired.
Michael Goldsmith is one of the world’s top executive coaches. In this book he shares advice to help already-successful people to identify the traits or behaviours that are holding them back
This book is a crash course in game theory and business strategy that explores how the pursuit of ‘infinite games’ can help leaders to achieve long-term goals in life and work.
Simone Bolivar is one of the world’s greatest leaders. Charismatic, ruthless and idealistic, Bolivar’s story is a rollicking read for anyone who wants to inspire others.
Achieving excellence is no longer enough. You need to be ready to pivot, change and adapt with customer behaviour. Tom Peters offers a practical guide for leaders who want to create businesses that are proactive and responsive enough to make it.
Why do we struggle to connect with certain types of people? Erikson offers a simple way of breaking down four key personality types and shows how to communicate with them better.
Every leader needs a good understanding of strategy. But what is ‘good strategy’? Rumelt shows that strategy is not buzzwords and financial goals. It’s about harnessing and applying power in the right ways.
Harnish has been advising CEOs for over 30 years. In this book he explores the four key elements of a successful company (people, strategy, execution and cash) in a way that anyone can understand.
Twenty years after he first travelled across Europe as a student, Bill Bryson sets off from the northernmost tip of the continent right through to Istanbul, describing what he sees with humour and occasional bewilderment.
If you’re looking for something a little closer to home, Bryson’s account of traveling around the UK is a witty and charming account of the UK’s many eccentricities and quirks.
If you’re looking for a gentle read, there’s nothing quite like a spot of Jeeves and Wooster to while away a summer afternoon.
It’s not a book but it is very interesting. Sinek speaks to some of the world’s top thinkers, doers and creators about topics ranging from courage to leadership to entrepreneurship.
A young monk sets out on a wandering retreat. Just three weeks later, he becomes ill and is left fighting for his life. This is the story of his near-death experience and what it taught him about life.
Matthew Syed uses countless real-life examples to show how peak performance is really achieved, by analysing performance, challenging assumptions and identifying the small tweaks that have a big impact.
The inside story of Salesforce’s astronomic growth is inspiring, funny and full of lessons for business leaders who want to follow in Benioff’s footsteps.
Daniel Kahneman and Amos Tversky’s research gave rise to the now famous field of behavioural economics. But the story behind the friendship and its eventual unravelling is just as compelling as their academic work.
A timeless piece of storytelling that established Hemingway as one of the great authors of the 20th century. It’s a short book that can easily be read in a single afternoon.
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Behavioural economics meets marketing in this fascinating account of the mental processes that underpin big and small buying decisions.
These books are full of practical, hands-on advice that demystifies digital marketing and shows exactly how to drive traffic, get leads and turn leads into paying customers.
This book breaks down the tools, tricks and techniques that anyone can use to increase sales through their website, whether you’re a copywriter or not.
Our lives are increasingly digital, but the geography of the physical world still exerts a huge influence on our politics - and the politics of our past.
What are the latest tactics for reaching and influencing buyers in the digital age? This guide breaks down where digital marketing is at - and also where it’s headed.
All the albums, all the photos and all the stories behind history’s greatest records. This is a real treat for music lovers.
That should be enough books to keep you occupied - assuming the kids aren’t already doing so.
Thanks to all of our Marketing Directors for sharing their recommendations and we hope you have a relaxing and refreshing summer break.
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