Business Insights
by Brian Hardie
How Brand Value Will Help You Sell Your Business
Brand value is the hidden deal maker in business negotiations. If you're getting ready to sell,...
8 Essential Marketing Tips To Get Your Business Brexit Ready
Marketing mistakes can harm your business - here's how to avoid them in the run up to Brexit.
Marketing For Home Delivery Services
A clear proposition, managed expectations, and doing the basics right: Brian Hardie's tips for...
Is LinkedIn Right For My Business?
For business development, targeting a clear niche and deepening relationships, LinkedIn may be the...
Why You Should Be Legitimately Interested
GDPR will change B2B marketing for the better - but under 'legitimate interest', the best of...
How To Stop Wasting Money On Marketing
To avoid waste, business owners need to recognise the difference between great marketing and bad...
Don’t slip up: 5 big brand mistakes all business owners make
Not knowing the difference between re-positioning and re-branding and the other big brand mistakes...
Is Selling On Amazon Right For My Business?
B2B businesses often cut their ad budgets, believing that advertising doesn’t work. Selina Noton,...