Business Insights

by Chris Starkey

    29 February 2024

    The secret to effective marketing? A proper business plan

    Our research has found that a whopping 54% of UK businesses don’t have a business plan. But why...

    What is customer retention and why does it matter?
    4 December 2023

    Customer Retention Strategies

    Customer retention is the cornerstone of long-term business success. Research shows that acquiring...

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