Business Insights
by Ged Leigh
How to do outbound email right
Death of email is exaggerated. Email can be really effective - if you do it right. Here’s how to do...
8 ways marketing and sales can work together to close deals
The best chance of success comes from sales and marketing working together to close opportunities.
How to define what a 'lead' is for your business
If you don’t have a clear definition of what a lead means for your business you’re going to...
How to keep your customers
You’ve worked hard to win your customers. Develop smart strategies and tactics that will keep them...
LinkedIn has fundamentally changed - has your approach?
LinkedIn’s algorithm and its users are more interested in what your people have to say than what...
How to brief an agency and agree a budget
A clear and considered brief will help bring your agency up to speed and increase the likelihood of...
How to find and fix leaks in your sales and marketing funnel
Continuously monitoring your sales and marketing funnel is the best way to create a smooth buyer...
The Marketer’s Guide To Selling Your Business
Don't let potential buyers overlook your business - new product development can make a business an...