Business Insights

by Julie Brook

    Image of pillars for marketing centre blog: The 7ps and 4 pillars
    16 July 2020

    The 7 Ps and the 4 Pillars: what is marketing anyway?

    Don't confuse lead generation with marketing - although they are intertwined, there is a lot more...

    28 August 2019

    How to Implement a Winning Customer Retention Process

    Why you need a customer retention process and tips on how to implement it effectively.

    15 May 2019

    Return On Marketing Investment: getting the foundations right

    Two thirds of the businesses we work with don't know how to start with ROI - so we explain how.

    Routes to market - Is your business missing out on extra revenue
    13 February 2019

    Route to market: Is your business missing out on extra revenue?

    A business can often double its revenue by exploring new routes to market. This guide will show you...

    7 November 2018

    How building an employee brand can help selling your business

    Your employees and their perception of your business are hard to put a cash price on, but they can...

    31 May 2018

    What Happens To Businesses Without Customer Insight?

    Part of The Marketing Centre's 'Barriers to growth' series on solving the problems that hold B2B...

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    B2G- Culture 1400px
    10 May 2018

    Company Culture: What Is It, And How To Create It?

    Company culture is a much-discussed topic and it can be responsible for negative publicity. Here's...

    B2G- Pricing 1400px
    21 March 2018

    How to tell if your pricing is wrong and what you can do about it

    We explore why getting your pricing right is crucial to the success of your business.

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    19 September 2017

    Fitting Your Budget To Your Marketing Plan

    A successful marketing budget doesn’t start with numbers. Instead, it begins with a functional...