Business Insights
by Rob Croxall
What marketing should you outsource and what should you do yourself?
Most marketing teams rely on specialist partners to get the job done. But some jobs you should...
What is a customer persona - and does your business really need one?
Most customer personas are useless, but yours doesn’t have to be. Here’s how to avoid making the...
How understanding marketing metrics gave this UK SME the confidence to grow their team, their factory and their business
Being able to measure and forecast their sales and marketing performance gave this UK SME the...
Two things you never want to hear from your marketing supplier
Bad advice comes in many guises, but it's always costly. Here are two common red flags you should...
Why most marketing plans are a waste of time
A marketing plan is more than a list of activities. It’s a strategic document that helps maximise...
7 steps to improve your customer retention
A 5% increase in customer retention can lead to an increase in profits of between 25% and 95%? Is...
14 ways to tell whether your customers love you
Keeping hold of customers is cheaper than acquiring new ones. So what are the KPIs and metrics to...