Business Insights

by Tim Parrack

    8 January 2024

    Lead generation vs brand awareness: why winning businesses invest in both

    There’s more to marketing than lead generation. Building a great brand can positively impact...

    6 September 2023

    How to properly delegate marketing (and get your time back)

    Business leaders often grapple with managing marketing, diverting focus from business growth....

    Good marketing
    18 February 2023

    Thinking of raising your prices? Good marketing makes a big difference.

    Marketing can help you to determine and communicate price increases, without alienating your...

    5 October 2022

    Putting Marketing Theory Into Action - The step by step guide for business leaders

    A step by step guide for business leaders who want marketing to help their business grow.

    Six Steps
    11 October 2021

    Six steps for creating your marketing strategy

    Tim Parrack discusses why it’s essential to differentiate between a marketing strategy and a...

    3 June 2020

    How to get a great ROI from your agency: six tips

    Agency relationships are a two-way street. Both sides have to invest time and effort to create a...

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    LinkedIn
    18 May 2020

    Business owners: if you’re not personally using LinkedIn, you’re missing out

    Social media can be addictive and time-consuming. Here’s how to make the most out of the time you...

    How to get your current customers to spend more
    23 October 2019

    How to get your current customers to spend more

    In this post, we’ll look at four ways you can increase the amount that your existing customers are...

    Sales and marketing - do they need their own directors
    1 April 2019

    Sales And Marketing - Do They Need Their Own Directors?

    If you think you only need one director for both sales and marketing - think again.