Business Insights
COVID-19: an immediate marketing response for business leaders
In any emergency, an overreaction can be just as damaging as no reaction. Here are some tips for...
Marketing Matters #2 - How should your marketing react to the current environment?
Marketing Matters #2 - Marketing support for Covid- 19
LinkedIn has fundamentally changed - has your approach?
LinkedIn’s algorithm and its users are more interested in what your people have to say than what...
Why most marketing plans are a waste of time
A marketing plan is more than a list of activities. It’s a strategic document that helps maximise...
Coronavirus in the Workplace - Top 10 Tips
Knowing which customers are most profitable ensures healthy business growth. Don’t make assumptions...
Do you really know who your best and most valuable customers are?
Knowing which customers are most profitable ensures healthy business growth. Learn how to analyse...
7 steps to improve your customer retention
A 5% increase in customer retention can lead to an increase in profits of between 25% and 95%? Is...
How to brief an agency and agree a budget
A clear and considered brief will help bring your agency up to speed and increase the likelihood of...
How to manage marketing agencies and the pitching process
Working with marketing agencies helps you tap into skills you don’t have. Learn how to go out to...