Business Insights

    Expert View: Ignoring the Buyer Journey? You might just regret it!
    2 September 2024
    Engagement Content Buyer Journey

    Expert View: Ignoring the Buyer Journey? You might just regret it!

    Mapping the B2B Buyer Journey for Marketing Success

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    Expert View: The marketing benefits of hosting a webinar - part 1
    2 September 2024
    Technology Communication Engagement

    Expert View: The marketing benefits of hosting a webinar - part 1

    Webinars have emerged as a powerful tool for B2B companies to engage with prospects, nurture...

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    26 July 2024
    Strategy Sales Marketing

    Sales & Marketing alignment: how to get it right

    Learn how to align sales & marketing teams for success. Get expert insights on creating joint...

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    18 July 2024
    Technology crm

    Only 40% of CRM systems get used effectively - here’s how to get the most out of yours

    Our research has found that just 40% of businesses say their CRM isn’t used effectively by...

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    25 June 2024
    Retention Growth Strategy

    Why retention is your most powerful (and most overlooked) growth lever

    Summary Retention often gets deprioritised in favour of acquisition, despite ‘net new’ revenue...

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    4 June 2024
    Marketing Team B2B Consultancy

    Marketing Consultancy vs Fractional CMO

    What if you could drive growth and stop worrying about marketing? A fractional CMO is the more...

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    27 March 2024
    Strategy Leads B2B

    Why ‘more leads’ is rarely the answer

    Our research has found that just 28% of businesses say they are getting enough leads. Learn how to...

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    26 March 2024
    Strategy Marketing Directors

    Expert View: Unlocking Marketing Success with Generative AI: A Blueprint for SMEs

    Explore how Generative AI is transforming SME marketing. Discover actionable tips, real success...

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    29 February 2024
    Strategy B2B Growth Strategy

    The secret to effective marketing? A proper business plan

    Our research has found that a whopping 54% of UK businesses don’t have a business plan. But why...

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