Business Insights

    8 January 2024
    Strategy Leads B2B

    Lead generation vs brand awareness: why winning businesses invest in both

    There’s more to marketing than lead generation. Building a great brand can positively impact...

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    What is customer retention and why does it matter?
    4 December 2023
    Strategy Retention Metrics

    Customer Retention Strategies

    Customer retention is the cornerstone of long-term business success. Research shows that acquiring...

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    29 November 2023
    Strategy Leads Sales

    Why comparing marketing vs sales-sourced leads doesn’t work - and what to do instead

    Measuring marketing-generated vs sales-generated leads is massively counterproductive. Here’s what...

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    16 November 2023
    B2B Communication Marketing Directors

    Expert View: Engaging B2B Generational Buyers - The Power of Sensory Marketing

    Master sensory marketing for B2B success! Discover impactful strategies from small businesses...

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    B2B lead gen tactics
    9 November 2023
    Leads

    What are the top B2B lead generation tactics in the UK right now?

    Which tactics are generating the most B2B leads in the UK?

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    23 October 2023
    Strategy B2B

    How to increase sales by mapping your buyer journey

    Every purchase is a journey. Understanding and mapping this journey is key to improving your...

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    4 October 2023
    Business Communication

    Expert View: Marketing For Manufacturing - 7 Deadly Sins

    Failure to adapt, a lack of inbound strategy and more - Selina Noton takes us through the 7 deadly...

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    6 September 2023
    Strategy Marketing Team B2B

    How to properly delegate marketing (and get your time back)

    Business leaders often grapple with managing marketing, diverting focus from business growth....

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    what marketing to outsource
    18 August 2023
    Marketing Team Communication

    What marketing should you outsource and what should you do yourself?

    Most marketing teams rely on specialist partners to get the job done. But some jobs you should...

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