Business Insights

Leads

    9 November 2021

    What's a ‘good’ lead for your business? And how to get sales and marketing to agree

    Learn how to define a ‘quality lead’ for your business in 5 simple steps.

    15 July 2021

    How to Increase Revenue: 7 Proven Ways to Grow Profits

    Learn 7 proven ways to increase revenue and grow profits, from lead generation to optimising sales...

    Implementation
    9 July 2021

    How this UK SME tripled its website leads by upgrading their marketing tech stack

    Find out how updating their website and CRM helped this SME to generate more leads and track their...

    7 July 2021

    How understanding the customer journey helped this UK SME to get more leads and increase retention

    Gaining better insight into lead conversion ensured this SME could boost retention and grow the...

    22 smart ideas for leads
    26 April 2021

    22 Smart Ideas to Generate New Leads Now

    From incentivising distributors to working with local trade associations, here are 22 smart ways to...

    Leads
    16 November 2020

    Increase Revenue: 7 Proven Ways to Grow Your Profits

    Increasing revenue isn’t always about getting more leads. Here are 7 surefire alternatives to boost...

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    8 October 2020

    How to define what a 'lead' is for your business

    If you don’t have a clear definition of what a lead means for your business you’re going to...

    Value proposition
    30 September 2020

    How to write a value proposition for your business in under 15 minutes

    Business owners and marketers need to understand who their customer is, what they’re trying to...

    Image of pillars for marketing centre blog: The 7ps and 4 pillars
    16 July 2020

    The 7 Ps and the 4 Pillars: what is marketing anyway?

    Don't confuse lead generation with marketing - although they are intertwined, there is a lot more...