Business Insights
Marketing team
Marketing Theory for Non Marketers – Sales alignment
A lack of sales and marketing alignment can hinder your business' progression. Here's how to spot...
Getting the most from your part-time marketing director
It makes little sense to spend time and money employing a full-time marketing manager when you...
How the relationship between sales & marketing has changed
The journey from prospect to customer is now more complex and, as a result, the distinction between...
What’s It Like To Be A Part-Time Marketing Director?
How a typical day in the office looks like for a part-time marketing director.
The Dangerous Digital Skills Gap In Your Workplace
On average, UK businesses invest just £109 each on digital marketing training, per employee. That’s...
How To Build Trust With Your Marketing Director
Introducing a senior director is essential for growth but can be challenging. Trust is key to...
Introducing Anna Hutton-North, B2B Marketing Director
Anna Hutton-North, strategic B2B Marketing Director and producer of the 2015 Marketing Trends...
Sales and Marketing Director? Split the roles...
It can be tempting to hand over marketing responsibilities to your salesperson - this is why you...
What's It Like Working With A Part-Time Marketing Director?
If you have doubts on whether a 'part-timer' can do the job, here's what its actually like working...