Business Insights

Retention

    How Customer Engagement Drives Market Leadership
    1 April 2025
    Retention Competitive Advantage customers

    Customer First: The Secret to Market Leadership

    Discover how prioritising existing customers through effective engagement can boost revenue,...

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    25 June 2024
    Retention Growth Strategy

    Why retention is your most powerful (and most overlooked) growth lever

    Summary Retention often gets deprioritised in favour of acquisition, despite ‘net new’ revenue...

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    What is customer retention and why does it matter?
    4 December 2023
    Strategy Retention Metrics

    Customer Retention Strategies

    Customer retention is the cornerstone of long-term business success. Research shows that acquiring...

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    Marketing Directors in boardroom meeting
    7 August 2023
    Retention

    Expert View: Harnessing the Power of Customer Retention: Best practices

    Explore the impact of customer retention with compelling case studies from NMC Surfacing and...

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    16 June 2022
    Retention B2B Implementation

    Marketing Theory for Non Marketers – Customer retention 

    Maximise sales with a 70% chance from repeat customers versus just 20% for new prospects. Focus on...

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    7 July 2021
    Leads Retention

    How understanding the customer journey helped this UK SME to get more leads and increase retention

    Gaining better insight into lead conversion ensured this SME could boost retention and grow the...

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    12 November 2020
    Retention B2B

    6 Reasons Why the B2B Customer Experience is Important

    In a world where the balance has flipped from brand to customer, a positive customer experience is...

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    23 April 2020
    Retention

    How to keep your customers

    You’ve worked hard to win your customers. Develop smart strategies and tactics that will keep them...

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    26 February 2020
    Retention Communication

    7 steps to improve your customer retention

    A 5% increase in customer retention can lead to an increase in profits of between 25% and 95%? Is...

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