Business Insights

Strategy

    27 January 2025
    Strategy Leadership

    Stop making the same mistakes with your marketing budget: Here’s how to get it right

    Building a marketing budget? Here’s how to avoid making common mistakes and build a plan that...

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    7 January 2025
    Strategy Leadership

    Website rebuilds: How to get them right

    Your website is one of your business’s most important assets. It’s often the first place potential...

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    26 July 2024
    Strategy Sales Marketing

    Sales & Marketing alignment: how to get it right

    Learn how to align sales & marketing teams for success. Get expert insights on creating joint...

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    27 March 2024
    Strategy Leads B2B

    Why ‘more leads’ is rarely the answer

    Our research has found that just 28% of businesses say they are getting enough leads. Learn how to...

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    26 March 2024
    Strategy Marketing Directors

    Expert View: Unlocking Marketing Success with Generative AI: A Blueprint for SMEs

    Explore how Generative AI is transforming SME marketing. Discover actionable tips, real success...

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    29 February 2024
    Strategy B2B Growth Strategy

    The secret to effective marketing? A proper business plan

    Our research has found that a whopping 54% of UK businesses don’t have a business plan. But why...

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    8 January 2024
    Strategy Leads B2B

    Lead generation vs brand awareness: why winning businesses invest in both

    There’s more to marketing than lead generation. Building a great brand can positively impact...

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    What is customer retention and why does it matter?
    4 December 2023
    Strategy Retention Metrics

    Customer Retention Strategies

    Customer retention is the cornerstone of long-term business success. Research shows that acquiring...

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    29 November 2023
    Strategy Leads Sales

    Why comparing marketing vs sales-sourced leads doesn’t work - and what to do instead

    Measuring marketing-generated vs sales-generated leads is massively counterproductive. Here’s what...

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