Brand differentiation: how smart B2B SMEs build powerful brands
Brand differentiation is often misunderstood and overlooked. We caught up with two of our Marketing...
Lead generation vs brand awareness: why winning businesses invest in both
There’s more to marketing than lead generation. Building a great brand can positively impact...
What is a customer persona - and does your business really need one?
Most customer personas are useless, but yours doesn’t have to be. Here’s how to avoid making the...
How to measure brand awareness
Find out why measuring brand awareness is important and how to choose the right metrics..
How Marketing Builds Future Exit Value
Marketing can show buyers that your business is worth more than the competition's - and is...
How To Turn Your Business' Vision From Words To Action
Change doesn't come from setting a new company vision, but from how it's on boarded and implemented.
How Brand Value Will Help You Sell Your Business
Brand value is the hidden deal maker in business negotiations. If you're getting ready to sell,...
Brand Building: What's It All About?
Brand building has to start internally, and it has to start at the top of the business. So ask...
How building an employee brand can help selling your business
Your employees and their perception of your business are hard to put a cash price on, but they can...
Marketing Maturity in 2024: More than half of UK SMEs are marketing in the dark
Just 52% of UK businesses believe they have a clear brand proposition, find out more about this and other enlightening stats in our latest report.
A Step-by-Step Guide to Developing and Maintaining Your Brand
In this guide, we’ll lead you through the basics of building your brand - what it is and why it matters. We’ll show you how to establish your current brand values and implement a vision that changes them.
Webinar: Proven ways to use your brand to attract and retain the right customers
Watch this 30 minute webinar and hear from our brand expert Marketing Director, Chris Burton as he gives some top insights into how to refocus and develop the experience your brand offers.
Marketing 360 Assessment
Kickstart your marketing journey with our Marketing 360 Assessment, a key tool for strategic planning in business growth and success. When you complete the assessment, you'll receive a personalised report highlighting strengths and areas for improvement. The recommendations provided are not just generic advice; they are actionable insights that can be implemented to enhance your marketing strategies and help grow your business.
Siddall & Hilton: 205% increase in website traffic and 226% growth in views
Siddall & Hilton's transformation journey: Building a marketing function for top-line growth....
Jade Solutions: Professionalising the brand, aligning the solution set and helping with a management exit
Jade Solutions: The Marketing Centre's role in branding, solution alignment, and management exit...
Consumables Solutions: Reigniting the brand and attracting more customers
Learn how Consumable Solutions, partnered with The Marketing Centre to revamp their brand image,...
Blueleaf: Support with merger integration and rebrand
The Marketing Centre helps newly merged specialist care partner Blueleaf, develop a strong brand...
Ant Hire Solutions: Building a brand and specialist positioning to drive focus and growth
Adrian Thompson, Managing Director of Ant Hire Solutions, discusses his experience of working with...
Sigma: Building a brand and diversifying into new sectors
Sigma discusses how The Marketing Centre helped build its brand and redefine its marketing...
