Case study

Ant Hire Solutions: Building a brand and specialist positioning to drive focus and growth

Adrian Thompson, Managing Director of Ant Hire Solutions, discusses his experience of working with our part-time Marketing Director, Jane Nugent.

Results

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Strategy

Developed and implemented a marketing strategy that supported the vision for growth.  The strategy clarified Ant Hire Solutions’ purpose, proposition and positioning, providing a strong basis to build the brand, the marketing plan and targeted activity upon.

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Website

Redesigned and rebuilt the Ant Hire Solutions website making it a much clearer, simpler and more effective online platform to build marketing and engagement activity around. 

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Focus

Ensured marketing and business development focussed on the solutions and market segments where Ant Hire Solutions have real strength, a clear differentiation and where there is the greatest fit and potential. This has generated new opportunities of scale.

 "Jane was instrumental in helping us define and deliver our marketing strategy. She quickly got to grips with our business and what our proposition needed to be. Without doubt the part-time Marketing Director model is a cost effective way of bringing top level marketing experience into your business."
Adrian Thompson, Managing Director

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