Case study

Customs Connect: Redefining brand position

Customs Connect engaged a part-time Marketing Director to mentor and train their existing marketing team and establish their brand.

Full Case Study

Challenge

  • In order for the company to grow it needed to rapidly develop a marketing infrastructure to support the business.
  • It needed to create a stable new multi-lingual website to support its expansion into new markets.
  • It needed a brand refresh to professionalise the look and feel of all brand elements.

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Solution

  • Appoint a part-time Marketing Director to create and oversee the execution of activities by the internal team and mentor and train to develop skills.
  • Develop a marketing plan with a week by week activity schedule for the marketing team.
  • Development of original content across digital media with relevant benchmarks to measure performance.
  • Develop a new multi-lingual website that clearly states the customer benefits. Employ the services of an SEO provider.

Results

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A stable, professional marketing function that fully supports sales. 

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A marked increase in web traffic and leads for the fully trained sales team to pursue.

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Part-time Marketing Director handed over to the internal full-time marketing resource, complete with a marketing plan of action for the next financial year.

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Quality suppliers in place delivering value for money.

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Marketing progress report now presented regularly at Board level.

"At this stage in our development we required the skills and guidance of a professional and experienced Marketing Director to lead and mentor our in-house resource through this duration of rapid growth. As our need was not full-time we looked to the Marketing Centre for their services and flexible approach, a perfectly suited business solution for us during this period of transition."
Neil Sheppard, CEO, Customs Connect Group Limited

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