Case Studies | The Marketing Centre

Eizo: Transforming Marketing for Success: A Mentorship and Strategy Journey

Written by David Long | 4 October 2024

The Journey


EIZO UK has grown from a small operation into a £23m+ business that has successfully taken market leadership positions in its core target markets of medical image reproduction and the moving and still image creative industries.

In 2021 EIZO UK opened its new HQ which features a new customer experience centre, including a mock operating theatre, demonstrating the latest in medical visual solutions for the changing healthcare services.

In February 2021, EIZO’s ColorEdge CG series of colour management monitors for creative fields was awarded a Scientific and Technical Award by the Academy of Motion Picture Arts and Sciences. These monitors have drawn high acclaim from top creators around the world, earning it this place of honour in video production history.

In late 2021, following the departure, in quick succession, of the head of marketing and the senior marketing executive, EIZO UK turned to The Marketing Centre to provide mentoring and coaching support to the marketing team.

They also wanted their chosen Marketing Director from The Marketing Centre to work with the executive team on developing a new go-to-market strategy, including the re-organisation of the marketing operation and the appointment of a new Head of Marketing. EIZO selected part-time Marketing Director David Long to help provide
the structure and support.