HPD Software: Creating a cohesive business development strategy

Challenge

• Create a cohesive business development strategy to encompass all areas of the business.
• Change the perspective of what ‘marketing’ truly needs to deliver to the business.
• Design and implement a strong, results based lead generation strategy.
  
  

Solution

• Full scale brand redefinition and updating the look and feel of all elements of the business, from logo design to the office reception and all printed collateral elements.
• Refining website including creating more effective calls to action.
• Setting relevant benchmarks to measure the impact of all marketing efforts, ensuring that the strategy is on target and delivering meaningful results for both sales and marketing teams.
  
  

"This is exactly what we needed. This guy really knows what he is talking about. We’ve embraced him literally as our director; our marketing director. He comes to all our management meetings, and drives our overall marketing strategy very effectively."
Kevin Day, Chief Operations Director, HPD Software Limited