Case study

NT Cadcam: Improving lead generation & refining the brand

The Marketing Centre helps NT Cadcam to improve their lead generation process and refine their brand.

Full Case Study

Challenge

  • Improve the alignment between the sales and marketing teams.
  • Increase the rate of new business generation to complement the high level of customer retention.
  • Improve Marketing ROI, particularly on digital marketing and Pay Per Click
  • Refine the brand to make it more accessible to engineers of the "Millennium" generation.

NT 3

 

Solution

  • A new business generation process, fully agreed between the teams with process SLAs, targets and conversion metrics.
  • Detailed review of the lead sources that generate new business and their individual conversion rates then an optimisation of lead sources.
  • Changed PPC strategy from maximum visibility to best cost per acquisition.
  • Supplier review and re-budget.
  • Lead management team through a re-brand.

NT 7

 

Results

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Increased number of new business opportunities at lower overall cost.

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ROI on PPC activity increased fourfold.

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Improved lead conversion rates due to tighter processes and better understanding of conversion rates.

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Higher revenue achieved with reduced marketing budget.

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Rebrand around the “Let’s Make It Happen” tagline.

"We engaged The Marketing Centre to give us an external point of reference and provide a part time Marketing Director who could help us identify what was required, make the changes happen and drive our results."
Chris Horn, Managing Director, NTCADCAM

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