Case study

Radio Taxis: Creating a marketing structure & defining strategy

Geoffrey Riesel from Radio Taxis talks about how The Marketing Centre helped them create a clear and defined marketing strategy.

Results

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An updated brand look and feel which better reflected the clothing and the ethos of the business.

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Extensive coverage in international fashion magazine Drapers and ongoing publicity links with key industry figures, influencers, fashion bloggers and journalists.

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Greater branding consistency for wholesale customers which enabled them to effectively communicate the revised brand to retail customers.

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