Case study

Red Penguin Marine: Invigorating marketing efforts through mentoring and marketing support

Discover how The Marketing Centre helped Red Penguin Marine, a multidisciplinary marine and cable-engineering consultancy based in Portsmouth, refocus its marketing efforts through mentoring and marketing support.

Full Case Study
Mako_1

Challenge

  • To provide mentoring support and coaching for the marketing team.
  • To support and review the existing marketing activity.
  • To leverage agencies and external support when needed to enhance the marketing activities.  

 

Solution

  • Facilitate work with Marketing & Communications Officer on the value proposition and messaging.
  • Execute a 12-month content plan to communicate the key themes and messages relevant to Red Penguin Marine. 
  • Appointment of a digital agency to support SEO which will lead to more enquiries in the longer term. 
  • Development of a podcast plan to raise the profile and expertise of the business.  

 

Results

label1

Since David started as both a mentor and marketing director helping to support the existing marketing function and reinvigorate marketing, the business is now better enabled for future growth. 

label1

In his capacity both as Marketing Mentor and Marketing Director, David has effectively taken forward the marketing plan and enabled the continuity of the marketing efforts.

Engaging, supportive and reactive. The Marketing Centre team have supported us both as a mentor and as maternity cover and provided a first class, adaptive service.
Matt Bowden -  General Manager

Ready to take
your marketing seriously?

Since 2010, we’ve helped business owners make sense of marketing.
To make smarter decisions and make the most of their investment.

So if you’re tired of switching from one thing to the next hoping one will stick, maybe it’s time to try a different approach.

Book a meeting

Related case studies

8 November 2024

Barker Associates: driving 58% organic increase in prospects

Growth Strategy Consultancy

The Marketing Centre helped Barker Associates to make data-driven marketing decisions to support...

Read case study
21 August 2024

Kosnic: How using a Fractional Marketing Director helped drive a 170% sales uplift.

Growth Strategy Manufacturing

Case study on how The Marketing Centre helped Kosnic Lighting Ltd grow their brand, customer...

Read case study
Puritas team
11 July 2024

Puritas: How using a Fractional Marketing Director led to a 50% client base increase

Growth Strategy Software Development

Puritas partnered with The Marketing Centre to leverage the expertise of a fractional Marketing...

Read case study