The Marketing Centre Adapt and Accelerate Framework

Understand your position, set new goals and plan for growth

Over the last two decades the UK has experienced a global pandemic, a major financial crisis and an overhaul of our relationship with Europe. Massive new opportunities have also arisen from changing customer behaviour, innovative technologies, government initiatives and emerging markets.

Change is a constant. If you want to stay competitive, you need to know how to respond to change, whether it’s positive or negative, internal or external, big or small.

The purpose of this guide is to help you identify the best way to respond to any change that might impact your business. The five exercises will help you answer five important questions:

1. What’s our context?
2. What have we learned about ourselves?
3. What are the risks and opportunities?
4. What will the business do in response?
5. How does our marketing need to change to support this?

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