GDPR Essentials for
B2B Businesses

The Step-by-Step Guide to understanding the Regulation and keeping your team compliant.

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Thanks to GDPR, the way businesses collect, process and store data for marketing purposes – or any purposes – has changed. If your company processes the personal data of any EU citizen – anything that can be used to identify the person, even indirectly – GDPR must take centre stage in terms of the way you do business.

The shift shouldn’t inspire fear in businesses – instead, a sense of opportunity to do better marketing. In this eBook, we offer our no-nonsense guide to GDPR for UK B2B businesses put together by our team of fractional marketing directors, including information on email marketing, consent and legitimate interest.

In this step by step guide to GDPR for business owners, you will learn: 

  • What is GDPR?

  • The GDPR challenge for B2B businesses.

  • How to understand ‘legitimate interest’ as a legal basis for B2B marketing.

  • How to understand ‘consent’ as a legal basis for B2B marketing Building.

  • How to build GDPR-compliant processes and systems into your business.

Take a peek inside:

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Ready to take
your marketing seriously?

Since 2010, we’ve helped business owners make sense of marketing.
To make smarter decisions and make the most of their investment.

So if you’re tired of switching from one thing to the next hoping one will stick, maybe it’s time to try a different approach.

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