Guide
How Marketing Helps Businesses Weather Economic Uncertainty
Step-by-Step Guide to preparing and securing your business for volatile markets.
“Interesting times” mean trouble for societies, economies, governments and businesses alike. The last few years have seen continued uncertainty around Britain’s future in the EU, political and military turmoil, global pandemics, supply chain disruption, the re-emergence of inflation, labour challenges - not to mention global disruption from big data and the rise of artificial intelligence technology. It’s definitely… “interesting.”
In this step by step guide, we will outline the marketing activities that will prepare your business for economic uncertainty
Prepare for change by looking after your customers.
Price perception: offer consistent value.
Core elements of good business: positioning, people and brand.
What not to do in challenging times.
Conclusion: let go of fear.
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