How to improve your lead generation

Quickfire exercises to improve every aspect of your lead generation

Every business owner wants more leads. But it’s important to approach lead generation in the right way, or you can end up investing in tactics that don’t deliver reliable returns. Or overspending on generating new leads when you should be focused on converting more of the leads you already have.

This workbook will give you five quickfire, practical exercises that will improve every aspect of your lead generation.

In this step by step guide, you will learn how to:

Define what a ‘good’ lead is for your business and get sales and marketing to buy into that definition.
Calculate how many leads you need to hit your revenue targets.
Choose the right approach from a wide range of tried-and-tested lead generation tactics.
Map out the roles and responsibilities you need to push leads through the funnel faster.
Improve the number of leads that become paying customers.