Your Guide to Marketing ROI
The step-by-step guide to Marketing ROI for business owners.
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ROI – Return on Investment – forms the backbone for successful business leadership. Marketing ROI, on the other hand, remains a problem for many business owners.
In this business guide, our team of Fractional CMOs share how they define and measure ROI. Helping you to choose the right metrics for your marketing.
With these metrics, you can construct a marketing dashboard that tracks your marketing spend and what you’re getting back from it. These insights can be used to directly improve your marketing ROI, and therefore your business performance.
In this step by step guide to marketing ROI, you will learn:
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What is ROI, and why it matters.
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Defining and using marketing ROI.
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Measuring marketing ROI.
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Your marketing ROI dashboard.
Take a peek inside:
Ready to take
your marketing seriously?
Since 2010, we’ve helped business owners make sense of marketing.
To make smarter decisions and make the most of their investment.
So if you’re tired of switching from one thing to the next hoping one will stick, maybe it’s time to try a different approach.