Planning

Do you really know who your best and most valuable customers are?

Do you know who your most valuable customers are when it comes to adding to your bottom line? Not the ones you’re in closest contact with or who shout loudest, but the customers that consistently deliver the best returns for your business. Or are you making assumptions?

Six steps for creating your marketing strategy

Companies with a documented marketing strategy are 313% more likely to be successful in their marketing campaigns.

How to write a value proposition for your business in under 15 minutes

Business owners and marketers need to understand who their customer is, what they’re trying to achieve and how their product or service helps.

25 questions every business owner needs to ask about their marketing

Most of us have probably had one or two sleepless nights in recent months, especially business owners. Sometimes the best way to put your mind at rest is to take a moment to address all of the questions that are buzzing around it.

How to define what a 'lead' is for your business

What do your marketing and sales teams mean when they say they’ve generated a ‘lead’?

How to Increase Revenue: 7 Proven Ways to Grow Profits

A lot of business owners approach us with the same goal: “I want more leads so I can grow the business." Lead generation is an important way of growing your business revenue. But it’s not the only way, and other options often get overlooked.

How to choose a CRM for your business

Choosing a CRM platform is a decision which should not be taken lightly.

Business professional seating in front of a computer in an office environment

How many sales leads does your business need to hit revenue targets?

Is it better to set hard-and-fast targets for B2B lead generation, or just aim for “as many as we can get?” Business owners often think more leads will always be a good thing, but it’s much better to crunch the numbers and set clear goals.

What is a CRM and does your business need one?

This article is the first in a series of four that will look at CRMs in depth, considering what a CRM is; what a CRM can add to your business; how you can choose the best CRM for your business - and how to get the most from it. In the simplest of terms, a CRM (Customer Relationship Management) is a...

Lead Creation

22 Smart Ideas to Generate New Leads Now

It’s great when potential customers seek you out. But most of the time, you can’t just sit back and wait for people to find you. You need to get out there and work for it.

What are the top B2B lead generation tactics in the UK right now?

Which tactics are generating the most leads right now? And how much are businesses investing in their marketing next year?

Four tried-and-tested tactics for cost-effective lead gen

There is no one-size-fits-all approach when it comes to lead generation. The methods you choose will depend on a number of factors, including your overall marketing strategy, resources, business objectives and industry.

LinkedIn Post Ideas: 44 Prompts For Awesome LinkedIn Content

A lot of business owners delegate LinkedIn to others. But this is a big mistake.

We’ve run 40 webinars with 2,000 signups in 12 months - here’s what we learned

Like most organisations, we’ve had to change some of the ways we reach new customers over the past year. One of the things we’ve experimented with is webinars.

Five steps to 5x your sales pipeline in 3 months

How to 5x your sales pipeline in 3 months

A lot of people think that marketing is all about the long-term. If you need short-term results, you should speak to sales. But while it’s true that marketing often works towards long-term goals, it can drive short-term growth.

Lead Development

How to find and fix leaks in your sales and marketing funnel

Marketing and sales alignment is all about creating a seamless customer journey that guides prospects through each stage of the marketing and sales funnel. It may sound simple enough, but this can be deceptively hard to pull off. Getting it right requires a carefully planned approach for the top,...

Content creation: How to generate great content ideas

We’ve been creating content on a regular basis since way back in 2015, and we know creating good content isn't easy. Over the years, content marketing has been central to how we’ve built our brand and grown the business.

Measuring Success

How to get a great ROI from your agency: six tips

This is the third in a series of posts exploring how to work with marketing agencies. In the first post, we looked at how to identify the type of help you need, shortlist potential partners and invite them to pitch. The second looked at how to brief your chosen partner and agree budgets. In this...