Aligning Marketing and Sales for Seamless Success

Welcome to our Sales and Marketing Alignment Hub. Here you will find helpful resources crafted to help amplify your sales and marketing efforts and drive business growth.  

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Expert Insights 

Article
26 July 2024

Sales & Marketing alignment: how to get it right

Learn how to align sales & marketing teams for success. Get expert insights on creating joint...

Article
29 November 2023

Why comparing marketing vs sales-sourced leads doesn’t work - and what to do instead

Measuring marketing-generated vs sales-generated leads is massively counterproductive. Here’s what...

8 ways sales and marketing
Article
7 April 2022

8 ways marketing and sales can work together to close deals

The best chance of success comes from sales and marketing working together to close opportunities.

Article
9 November 2021

What's a ‘good’ lead for your business? And how to get sales and marketing to agree

Learn how to define a ‘quality lead’ for your business in 5 simple steps.

Improving The Relationship Between Sales & Marketing
Article
21 August 2019

Improving The Relationship Between Sales & Marketing

These simple steps will make sure your sales and marketing teams are properly aligned

Sales and marketing - do they need their own directors
Article
1 April 2019

Sales And Marketing - Do They Need Their Own Directors?

If you think you only need one director for both sales and marketing - think again.

Reports & Webinars

Sales and marketing MM report stat

Marketing Maturity in 2024: More than half of UK SMEs are marketing in the dark

Only 37% of UK businesses believe sales and marketing are working effectively together. Learn more about this and other enlightening stats in our latest report. 

Marketing Maturity Report 2024

Webinar: From Insight to Impact: CEO Lessons from our 2024 Marketing Maturity Report

We dive into the heart of our 2024 Marketing Maturity Report, distilled from the responses of nearly 2,000 SME leaders. This webinar not only highlights the critical findings but also provides pointers to translate these insights into a roadmap for tangible business growth and marketing success.

 

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Unlock Success: The CEO's Guide to Building a Winning SME Marketing Team 

Learn proven strategies and practical insights to overcome common staffing challenges and build a high-performing marketing team that drives success for your small to medium sized business.

Try our useful assessment tool to benchmark your progress

The Marketing 360 Framework laptop mockupMarketing 360 Assessment

Kickstart your marketing journey with our Marketing 360 Assessment, a key tool for strategic planning in business growth and success. When you complete the assessment, you'll receive a personalised report highlighting strengths and areas for improvement. The recommendations provided are not just generic advice; they are actionable insights that can be implemented to enhance your marketing strategies and help grow your business.

Customer Success Stories

 

Puritas team
Article
11 July 2024

Puritas: How using a Fractional Marketing Director led to a 50% client base increase

Puritas partnered with The Marketing Centre to leverage the expertise of a fractional Marketing...

Article
21 August 2024

Kosnic: How using a Fractional Marketing Director helped drive a 170% sales uplift.

Case study on how The Marketing Centre helped Kosnic Lighting Ltd grow their brand, customer...

Article
18 September 2023

Gaina: Delivering 20% Growth & Marketing Transformation

Discover how Gaina Software achieved 20% business growth with our marketing expertise.

Article
22 August 2022

Radleys: Using a Strategy Waterfall to focus marketing activities to achieve company goals

Radleys discuss how The Marketing Centre helped them to align marketing activity with business...

Article
1 December 2022

Red Penguin Marine: Invigorating marketing efforts through mentoring and marketing support

See how The Marketing Centre guided Red Penguin Marine to reshape its marketing strategy through...

Article
12 April 2022

Harmony Fire: Delivering measurable business growth through complete marketing synergy

Harmony Fire engaged The Marketing Centre to help develop its marketing strategy, processes and...

icon_tabletIf you enjoyed this content, you can explore a wealth of valuable resources on a variety of marketing subjects in our dedicated resources hub.

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