Succeeding in Customer Retention
Welcome to our Customer Retention Resources Hub. Uncover expert insights, valuable blogs, and insightful case studies—all tailored to help you navigate the business landscape while prioritising and enhancing customer retention. We're here to assist you on your journey.
Why retention is your most powerful (and most overlooked) growth lever
Summary Retention often gets deprioritised in favour of acquisition, despite ‘net new’ revenue...
Customer Retention Strategies
Customer retention is the cornerstone of long-term business success. Research shows that acquiring...
Expert View: Harnessing the Power of Customer Retention: Best practices
Explore the impact of customer retention with compelling case studies from NMC Surfacing and...
Marketing Theory for Non Marketers – Customer retention
Maximise sales with a 70% chance from repeat customers versus just 20% for new prospects. Focus on...
How understanding the customer journey helped this UK SME to get more leads and increase retention
Gaining better insight into lead conversion ensured this SME could boost retention and grow the...
6 Reasons Why the B2B Customer Experience is Important
In a world where the balance has flipped from brand to customer, a positive customer experience is...
How to keep your customers
You’ve worked hard to win your customers. Develop smart strategies and tactics that will keep them...
7 steps to improve your customer retention
A 5% increase in customer retention can lead to an increase in profits of between 25% and 95%? Is...
8 ways to build customer loyalty
Useful tips for better customer relationships and improved customer retention. Learn how to create...
14 ways to tell whether your customers love you
Keeping hold of customers is cheaper than acquiring new ones. So what are the KPIs and metrics to...
Keeping Customers Satisfied in B2B and B2C Businesses
Customer retention is such an important element of marketing theory. So, what do you need to know?
Marketing Maturity in 2024: More than half of UK SMEs are marketing in the dark
Despite potential for revenue growth from existing customers, less than 40% have a customer retention strategy in place, indicating undervaluation of existing customer base, according to our recent study. Learn more about this and other enlightening stats in our latest report.
The CEO's guide to growth levers: 7 ways to grow your revenue
Discover the 7 fundamental growth levers that can help you identify new revenue streams and optimise your current channels for maximum growth in 2024 and beyond.
From Insight to Impact: CEO Lessons from our 2024 Marketing Maturity Report
We dive into the heart of our 2024 Marketing Maturity Report, distilled from the responses of nearly 2,000 SME leaders. This webinar not only highlights the critical findings but also provides pointers to translate these insights into a roadmap for tangible business growth and marketing success.
Marketing 360 Assessment
Kickstart your marketing journey with our Marketing 360 Assessment, a key tool for strategic planning in business growth and success. When you complete the assessment, you'll receive a personalised report highlighting strengths and areas for improvement. The recommendations provided are not just generic advice; they are actionable insights that can be implemented to enhance your marketing strategies and help grow your business.
Mixamate: Delivering customer insight and value
The Marketing Centre helps Mixamate to strengthen its marketing processes and drive measurable...
NMC: Build marketing function and support growth plans
The Marketing Centre helps surfacing and civil engineering specialists NMC build its marketing...
If you enjoyed this content, you can explore a wealth of valuable resources on a variety of marketing subjects in our dedicated resources hub.