Driving Strategic Marketing Excellence Across Diverse Industries
Experienced in:
Manufacturing, Retail and E-commerce, Consumer Goods, Construction and Property, Media and Entertainment
My expertise
Unlocking your business potential with targeted marketing strategies:
- Develop and execute comprehensive marketing strategies aligned with business objectives.
- Lead brand refresh initiatives to enhance market positioning and customer engagement.
- Implement data-driven campaigns to boost lead generation and sales performance.
- Coach and mentor teams to build high-performing marketing functions.
My competitive edge
Delivering impactful marketing strategies that drive business growth across various sectors.
I combine strategic insight with practical execution to achieve measurable results, regardless of budget size.
About me
With a career spanning both the UK and international markets, I have honed my skills in a variety of sectors including retail and distribution, consumer electronics and video games. My experience with established brands like Sega and international property businesses such as Lendlease has equipped me with a keen understanding of the importance of clear strategy and effective execution to deliver meaningful top and bottom-line results.
Whilst under the umbrella of The Marketing Centre, I have worked with SMEs across the following sectors: travel & hospitality (B2C), office lighting (B2B), plumbing & heating distribution (B2B), app development (B2B) and workwear (B2B). In these businesses I have been successful in implementing both tactical and strategic marketing initiatives such as business planning, brand repositioning, market sizing, lead generation and new channel entry. Results have included a 400% increase in consumer leads in 3 months, a re-branding of a business and its product range that secured national retailer listings for the first time and budget savings of 30% by reviewing the comms plan of a client.
Fun facts
- I had hoped to manage a camel racing team in Dubai before human jockeys were banned!
- I swim 200-300 lengths of my local pool each week and harbour ambitions to swim the Channel
