Alex Brayshaw

Alex Brayshaw

Role: Marketing Director
Region: Southern Counties
Alex is a creative, analytical and growth-focused marketing professional with a track record of driving revenue growth for many types of business. With significant expertise in brand, product marketing, content creation, digital, and demand generation, he’s passionate about delivering tangible business impact through practical solutions.

Experience


I have worked across many sectors including technology, telecoms, professional services and manufacturing.

Acacium Group
Marketing Director of the UKs leading healthcare staffing and services organisation to create overall marketing strategy, reporting frameworks and measurement tools. Ensured successful execution and management of multiple new customer acquisition and retention campaigns in key markets. 

Ogilvy UK
Led group of 80 strategists, creatives, analysts, project managers, and account managers in charge of a client portfolio worth c£8M. Partnered with key clients as strategic marketing partner to deliver successful campaigns across multiple sectors and audiences. Brands included Civica, Nokia, Oracle, and Vodafone Business.

Telefonica Tech
Working with senior leadership team to deliver strategic and operational transformation of marketing efforts and execute brand launch and GTM strategies aligned with long-term commercial objectives.

SAP
Marketing consultant for 10 years working on direct and indirect channels for global, regional and local team. Creating and delivering integrated marketing programs to increase customer acquisition and retention.

Business insights
by Alex Brayshaw

ABM: Why It’s Worth the Struggle for Long-Term Success
Article
19 September 2024

Expert View: Navigating the Challenges of Account-Based Marketing (ABM) for SMEs

ABM: Why It’s Worth the Struggle for Long-Term Success

Article
9 September 2024

Expert View: Creativity in B2B: The Untapped Secret to Competitive Advantage

The Crucial Role of Creativity in B2B Marketing

Expert View: Ignoring the Buyer Journey? You might just regret it!
Article
2 September 2024

Expert View: Ignoring the Buyer Journey? You might just regret it!

Mapping the B2B Buyer Journey for Marketing Success