I help businesses grow by delivering ambitious marketing strategies which are driven by customer needs and hardwired into the commercial objectives of the company.
Experienced in:
Technology, Manufacturing, Professional Services, Consumer Goods, Transportation and Logistics
My competitive edge
A relentless and unwavering focus on customers and their needs.Marketing’s purpose is to influence customer behaviour; to do this, we must stay curious about what motivates them and their decision-making.
About me
Supporting NearMap (digital mapping), an ambitious SME in Australia, I helped them improve their sales and marketing RoI (more ‘bangs for their buck’) by delivering analysis and mapping of specific buyer journeys and decision-making points.
During my time at Michelin, I led a wide range of marketing initiatives including rebranding the global fleet management solutions business, launching Electric Vehicle products and services, commercial transport tyres and specifically supporting SME companies to improve their safety, productivity and cost-efficiency.
As Director of Strategic Projects (Asia) at Imperial Brands PLC, I built market entry and development strategies for expansion in China, Japan and S Korea, creating new income streams and customer bases.
Fun facts
- As a passionate rugby fan, I have been fortunate to watch England at five Rugby World Cups, including our 2003 win in Australia.
- Despite being a terrible dancer, I was invited to Highland Dance with Mel Gibson and cast of Braveheart at the European film premier in Scotland!
