Empowering businesses to thrive through actionable marketing strategies
Experienced in:
Healthcare, Manufacturing, Consumer Goods
My expertise
Here’s how I can elevate your business:
- Creating marketing plans that achieve clear, measurable results.
- Building high-performing sales and marketing teams to drive growth.
- Developing campaigns that boost brand awareness and market share.
My competitive edge
Catalyst for strategic growth
I deliver transformative marketing strategies that energise teams, align goals, and generate impactful results.
About me
I thrive on helping businesses unlock growth potential through clear and actionable strategies. At Fiskars, I led the brand re-positioning to become a market leader, delivering a 20% increase in market share and launching the first UK TV campaign, which achieved a strong ROI while strengthening partnerships with B&Q and Homebase.
As Group Marketing Director at Essilor, I aligned marketing plans across a £200m group of 11 businesses, driving a £15m uplift in annual revenue through cohesive strategic execution. With Business Wales Accelerated Growth Programme, I’ve coached numerous SMEs to achieve double-digit growth by targeting the right audiences with focused marketing efforts.
Fun facts
- Hobbies: A slow & steady cyclist, I’ll always finish what I’ve started!
- Travel and Exploration: My VW T6 campervan “mid-life crisis” allows us to escape to sunnier climates, which my better half now loves also
