Accelerating business growth through innovative marketing strategies
Experienced in:
Technology, Manufacturing, Retail and E-commerce, Energy and Utilities, Transportation and Logistics
My expertise
Here's how I can elevate your business:
- Crafting and executing go-to-market strategies that significantly boost engagement and sales pipelines.
- Leading brand repositioning and digital transformation to enhance market presence and customer acquisition.
- Driving international market expansion, launching products across multiple countries and continents.
- Building and mentoring high-performing marketing teams to deliver exceptional results.
My competitive edge
Transforming tech innovations into market leaders
I excel at bridging the gap between cutting-edge technology and market demand, propelling businesses to the forefront of their industries through strategic marketing and brand development.
About me
With over two decades of global experience in product and service marketing, I have a proven track record of driving growth for technology-based companies in both public and private sectors. At Graphene@Manchester, I implemented an accelerated go-to-market strategy that increased engagement by 350% and pipeline by 300% over six months.
As Interim Marketing Director at FLG Technology, I built and executed a sales and marketing strategy that repositioned the brand, resulting in a 25% increase in customer acquisition. Additionally, I developed a full digital customer acquisition model that supported accelerated growth towards exit.
In my role as President of Global Marketing at Bibliotheca Group, I led a team of 20 marketing professionals, launching tech-based products into 19 countries across Europe, North America, and Asia. This international expansion significantly enhanced the company's market presence and revenue streams.
Fun facts
- Egg chaser: I'm an RFU-certified coach currently running the U11s team at Manchester Rugby Club, Chairing the M&J section and (very occasionally) still lacing my boots up on a Saturday afternoon for the 3rd team.
- Bit of a runner: I've completed over 100 5ks, 30 10ks and 4 marathons, with a best marathon time of 3 hours 32 minutes.
