Anna Hutton-North

My expertise

Here’s how I can help your business thrive: 

• Drive growth through additional markets and opportunities. 
• Maximise marketing activities to demonstrate improved ROI.
• Optimise channel utilisation to improve reach and engagement.  
• Contribute to delivering business goals. 
• Build brand awareness across key audiences. 
• Support business development and consultant-led sales. 
• Create strong referral and third party networks to increase leads.

My competitive edge

A B2B marketing expert who drives growth for the organisation. 
I develop strategies that ensure marketing delivers measurable results and company growth. 

About me

As a marketing professional with an MBA, I have been helping businesses transform their marketing for over 25 years. At KPMG Europe LLP, I led cross-sector marketing efforts, building collaborative teams that drove client engagement. Building pan-European service revenues by 20% and increasing cross-country marketing effectiveness by 50%. 

At MITIE Group PLC, I developed strategies that enhanced brand visibility and market share. Through the rebranding and consolidation of messaging we achieved a 35% increase in brand awareness and grew the business by 15%.  

My role at Carillion Business Services saw me create corporate strategies that drove sales and supported sustainable growth through an account based marketing approach.  This increased client longevity by 40% and increased our revenue by 15% year on year. 

Whether working with global corporates or SMEs like Peacock Engineering, I focus on creating strategies and tools that resonate with clients and deliver results.  I have successfully worked with clients on eight acquisitions, five exit sales and six start-ups.

Fun facts

• Despite being a published author on Kindle, I still love reading a real book. 

• My grandfather set up one of the the first corporate marketing functions in the UK.  Apparently, I’m still learning from him.