Transforming businesses with impactful marketing strategies
Experienced in:
Technology, Financial Services, Retail and E-commerce, Professional Services, Public Sector and Non-Profit
My expertise
Here's how I can elevate your business:
- Crafting and executing comprehensive brand and digital marketing strategies that drive significant revenue growth and transformational change.
- Leading cross-functional teams to deliver innovative marketing solutions across B2B and B2C markets.
- Developing and managing large marketing budgets (up to £20 million), generating annual revenues (up to £160 million).
- Implementing performance marketing and unique content strategies to enhance brand visibility and engagement.
My competitive edge
Empowering SMEs to punch above their weight
I specialise in helping small and medium-sized enterprises achieve big results. By combining creativity with data-driven insights, I deliver cost-effective marketing solutions that maximise impact and drive sustainable growth.
About me
Throughout my career, I've partnered with diverse clients, from large enterprises to SMEs, delivering compelling global digital strategies and performance marketing that drive significant revenue growth. At Brand Love Consulting, I led successful digital transformations, creating unique content strategies and digital assets that enhanced brand visibility and engagement. Including metrics such as the percentage increase in visibility or engagement would provide additional insights.
As VP Marketing at AppLearn, I was responsible for the global brand and digital strategy to drive brand awareness and sales of ADOPT, a B2B SaaS adoption tool. I developed the global marketing function from the ground up, including building a new team, establishing processes, and implementing KPI reporting. This resulted in a significant increase in brand recognition and sales. Further details, such as sales growth percentages or revenue increases, could enhance this narrative.
In my role as GM Marketing and Digital at Illawarra Credit Union, I developed and delivered the brand, marketing, and digital strategy for a full financial services portfolio. This comprehensive approach led to improved customer engagement and a notable increase in market share. Quantifiable outcomes, such as growth in customer numbers or market share percentage, would provide additional depth.
Fun facts
- Adventure Seeker: I love exploring new places abroad and enjoy camping trips during the summer with her family—embracing the great outdoors.
- Fitness Enthusiast: A lifelong sports lover, I recently added yoga to my routine, balancing high-energy activities with mindful movement.
- Animal Advocate: A big animal lover, I am passionate about spending time with furry friends and supporting initiatives that protect and care for animals.
