Turning Ambitious Goals into Measurable and Enduring Marketing Success
Experienced in:
Manufacturing, Retail and E-commerce, Consumer Goods, Construction and Property, Hospitality and Leisure
My expertise
Unlocking your business potential through strategic marketing:
- Connect marketing to the business plan with goals, strategies and plans that align to the business objectives and desired outcomes.
- Develop marketing strategies and plans that deliver sustained profitable growth and return on marketing investment
- Brands – Creation, revitalisation, positioning of brands and their value proposition to develop sustained competitive advantage, strengthen customer and employee engagement and enhance business valuation.
- Customer experience – Definition, development, measurement and management of high-performance and highly-rated experiences
- Aligning, inspiring and engaging staff to the brand and marketing strategy and delivery of KPI’s.
My competitive edge
Creating sustained competitive advantage and delivering marketing solutions that drive profitable growth and return on marketing investment.
I specialise in translating ambitious business goals into actionable strategies and plans that produce measurable results and returns, whilst generating enduring business value.
About me
I thrive on tackling marketing challenges, and creating competitive advantage to achieve sustainable, profitable growth.
With a career spanning international corporates, start-ups, and family-run businesses, I have defined and implemented marketing strategies in sectors ranging from retail and healthcare to leisure and professional services. At SC Johnson, I led the success of market-leading brands like Glade and Mr Muscle, delivering consistent sales and profit growth. I also lead global innovation for Toilet Duck, with the Fresh Brush product being the most successful innovation in the market for a decade.
At Select Service Partner, I lead a team that created and rolled out the Panopolis bakery café brand across 12 countries, achieving sales growth of 25-45% above the units it replaced. The brand consistently outranked competitors like Costa Coffee in customer satisfaction and product quality scores.
As a fractional CMO, I’ve worked with SMEs across a wide range of markets from construction and construction materials to manufacturing, professional services, interior design, retail, travel, security and fitness. My focus is on creating clear, actionable marketing strategies that turn ambition into measurable success.
Fun facts
- I personally invested and worked with a team of entrepreneurs to reintroduce the Hofmeister lager brand into the UK market and win Best Lager in the World 2017-18.
- I have raced off-road motorcycles at regional, national and international levels. Proud to have represented Britain when racing in France and Holland
- Vocalist and frontman in a party band for a decade. Headlined a local festival.
