About me
A dynamic and highly experienced UK and international B2B and B2C marketing and business development leader with responsibility across all marketing disciplines.
20 years experience in driving growth across offline as well as digital channels, maximising Return on Investment and orchestrating marketing automation for optimal demand generation.
A strategist, planner and “roll up sleeves” implementer, she leads innovation and implements change. With a great balance of experience gained from corporates, SMEs and start-ups, she has a solid blend of creative and commercial skills and the ability to ‘make things happen’. Christine is the Regional Director for the Southern region.
The difference between sales and marketing (and why a growing business needs both)
Find out the difference between sales and marketing teams and why they must work together to help...
Struggling with marketing planning? Everything you need to build a marketing plan for the next year
Five marketing resources to help you map out your strategy, from understanding your present...
5 things NOT to do with your marketing in challenging times
There are plenty of marketing activities for uncertain times. However, knowing what not to do is...