Empowering SMEs to Scale with Pragmatic, Data-Led Marketing Strategies
Experienced in:
Manufacturing, Professional Services, Consumer Goods, Education, Energy and Utilities, Transportation and Logistics
My expertise
Here’s how I deliver measurable results for your business:
- Leverage analytics and customer insights to develop strategies that deliver growth and profitability.
- Lead brand transformation and rebranding initiatives to enhance visibility and strengthen competitive positioning.
- Lead programmes that enhance customer experience and boost engagement.
- Revitalise underperforming marketing efforts with actionable, ROI-driven solutions.
- Deliver integrated campaigns across digital, social, events, and traditional media to achieve strategic objectives.
My competitive edge
20+ years of experience in solving complex marketing challenges across diverse industries spanning travel, construction, engineering, education and inward investment.
Proven ability to transform underperforming marketing functions into growth engines.
A pragmatic, hands-on approach combined with strong commercial acumen and leadership expertise.
About me
With a diverse career spanning senior roles at Eurotunnel, P&O Ferries, Balfour Beatty, AQA, and more, I’ve delivered marketing strategies that have achieved meaningful results across sectors.
At Eurotunnel, I ran ad campaigns that drove a 20% revenue uplift in ticket sales, amidst rising competition from low-cost airlines. At P&O Ferries, I transformed the approach to Direct Marketing from mass mailings to targeted campaigns, cutting costs and improving effectiveness. I also launched a loyalty scheme that generated £1.5M in incremental revenue within 12 months.
At Balfour Beatty Infrastructure Services, I managed brand and marketing communications, driving alignment and coherence across all brand and sub-brands. And at AQA, I successfully launched 16 new GCSE and A-level qualifications, championing CRM adoption and optimising customer journeys, which improved engagement and boosted market share in key subjects.
As a fractional CMO, I help SMEs unlock growth potential through strategies that deliver sustainable, measurable results. Whether it’s aligning sales and marketing, leading digital transformation, or developing customer-focused campaigns, I work alongside you to achieve success.
Fun facts
- I turn to running when I need to clear my head – I get some of my best ideas when I'm lost on the trails.
- I run a Not-For-Profit Saturday French school, helping bilingual families like mine nurture language skills and celebrate their cultural heritage.
