Colette Porter

My expertise

Here’s how I can elevate your business: 

• Crafting and implementing marketing strategies that drive sustainable, profitable growth. 
• Managing end-to-end sales funnels, from lead generation to conversion, to optimise performance. 
• Building and mentoring high-performing marketing teams that consistently deliver excellence. 
• Leveraging digital innovations to amplify brand presence and deepen customer engagement.

My competitive edge

Commercially Savvy Marketing Leader 
With a proven track record of delivering measurable growth for B2C and B2B businesses, I combine marketing expertise with a sharp commercial focus, making me uniquely positioned to drive results in ambitious results driven organisations. 

About me

I bring a dynamic mix of strategic vision, commercial acumen, and hands-on execution to help businesses achieve transformational growth. My experience spans leadership roles in Corporate, SMEs and Private Equity-backed businesses, working with senior stakeholders to deliver exceptional results. 

As Commercial Director at Avalon Trustee Ltd, I was responsible for all sales and marketing activities, driving growth across B2C and B2B channels. By leading a £4 million digital transformation, I doubled online lead conversions across the UK and EU and enhanced customer experience. These efforts not only secured FCA regulation but also earned Avalon the "UK’s Best Provider" award, cementing its market-leading position. 

At Blue Chip Holidays Ltd, I optimised acquisition strategies, cutting customer acquisition costs by 30%. By introducing transformative digital infrastructure and enhancing loyalty initiatives, I drove a 25% increase in repeat bookings and higher average booking values. 

Earlier in my career, at HSBC, I revolutionised customer marketing by embedding digital channels and emerging technologies. Within 12 months, I achieved a 100% ROI increase, reduced costs by £1 million, and enhanced campaign effectivenes 70 million annual communications. 

As a Fractional Director working with PaySmart Carpets, I overhauled the sales funnel for a direct-to-consumer retailer, introducing KPIs and optimising the customer journey. By expanding the product range and entering new markets, I transformed a breakeven business into 10% profitability within 12 months. 

Fun facts