Helping SMEs drive growth with customer-focused marketing strategies, digital expertise and aligning marketing activities with sales results.
Experienced in:
Technology, Healthcare, Manufacturing, Retail and E-commerce, Consumer Goods
My expertise
Here’s how I can help your business thrive:
- Clarifying key marketing challenges and finding tailored solutions.
- Provide guidance on what will work for your business based on experience of running my own SME and working with many others.
- Advise on customer-focused marketing plans to boost lead generation and customer retention.
- Supporting leadership teams in aligning business goals with marketing efforts.
- Aligning Marketing and Sales plans and activities
- Mentoring teams to deliver marketing transformation and innovation
- Helping you pick the best fractional CMO for your growth plans and business needs.
My competitive edge
Customer-Centric Growth Strategies
I excel at aligning business offerings with your customer needs and delivering measurable growth through targeted marketing and innovation.
About me
I bring a highly commercial approach to growth and marketing, blending deep expertise in sales and marketing with a broad business skillset honed throughout my corporate career. My experience spans multiple business functions, culminating in founding and scaling my own SME, where I put these skills to work.
I’m laser-focused on metrics, results, and doing fewer things exceptionally well rather than diluting impact by spreading investments too thin. This philosophy, combined with a “bootstrapping” mindset and strategic use of functional experts when needed, enabled me to grow Allanda into a market leader. We achieved consistent double-digit growth, earned Feefo Gold Status for outstanding customer service, and ultimately attracted acquisition interest from a larger player in our sector, leading to a successful exit ahead of schedule.
Whether it’s doubling profit for a well-known consumer brand in three years or doubling sales for a B2B business with a minimal budget by optimizing distributor effectiveness, I excel at crafting plans that tightly integrate marketing and sales. By aligning teams around shared objectives and ownership of the sales funnel, I ensure every activity delivers measurable, impactful results.
This results-driven, practical approach has been the foundation of my success, and I bring it to every business I work with, helping ambitious SMEs achieve sustainable growth and long-term success.
Fun facts
- Classic Car Fiend: I can’t resist a challenge or a bargain! My fleet seems to be consistently growing though not always running.
- Music Enthusiast: I’m still an indie kid at heart and spend many evenings enjoying live music in small venues, but my days in the mosh pit are long gone, I daren’t put my back out!