Helping ambitious companies grow profitably through best-in-class marketing
Experienced in:
Technology, Financial Services, Healthcare, Professional Services, Construction and Property
My expertise
Here's how I can help your business grow:
- Implementing best-in-class marketing tools and techniques to help support your growth plans
- Making sure your sales and marketing engine is optimised
- Focusing solely on value creation and getting the most from your investment in marketing
- Rebranding and repositioning your business to support your business goals, including exit
- Building, mentoring and developing marketing teams and helping people achieve their potential
My competitive edge
A practical marketer focused on results
I specialise in building effective marketing functions from the ground up and helping ambitious companies achieve their goals.
About me
I’ve spent over two decades partnering with B2B companies across technology, financial services, and professional services, creating marketing teams and strategies that deliver impressive results.
Some key achievements include:
- Implementing best-in-class marketing tools and techniques to help companies significantly increase their monthly Marketing Qualified leads – ranging from 30% to 100%.
- Helping companies optimise their marketing automation platforms, for example Ensign (Zoho), Fortay Connect (Hubspot) and IEG4 (Hubspot).
- Creating new marketing functions from scratch for many companies, for example Vertex and RR Donnelley.
- Re-branding and re-positioning companies prior to exit, for example Systems Union and Brookson.
- Helping technology re-sellers secure game changing amounts of market development vendor funding to turbocharge their sales pipeline building, for example ICit.
- Helping companies develop and launch new products and services to support ambitious growth plans, for example SD-Scicon and Misys.
- Implementing customer experience and account-based marketing frameworks to improve customer satisfaction and retention, for example Lowell.
Fun facts
I enjoy being taken for a walk several times a day by my incredibly energetic dog, Daisy.
I also enjoy exploring the joys of The National Trust throughout the UK. I’ve also recently taken up golf and have quickly realised why I left it so long!
