Damian Traynor
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Damian Traynor

Role: Marketing Director
Region: North West

Damian specialises in helping companies who haven’t yet benefited from marketing. He’s established a marketing capability for many companies, some small and some large, but all using the same multi-disciplinary approach to marketing that he’s developed and evolved over the last 20 years. 

Damian is a hands-on marketer with an outstanding track record in helping B2B companies in a variety of sectors including technology, financial services, professional services and outsourcing. He combines strong commercial, market and customer insight, an outcome driven approach and effective stakeholder engagement, to deliver outstanding results.

He’s a thinker and a doer.

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Experience


ICit

Developed a marketing strategy to help the company increase monthly MQLs by over 100%; implemented a marketing automation platform (Salesforce Account Engagement); and helped recruit new marketing resource. (TMC client)

IEG4

Improved multi-channel marketing, increasing MQLs by 30%; helped recruit new talent; created metric driven dashboards; and helped create a channel strategy. (TMC client)

Ensign

Helped the company optimise its Zoho marketing automation platform and used multi-channel marketing to increase monthly MQLs; mentored the marketing team and helped recruit additional resource. (TMC client)

Brookson

Built a new marketing team and completed a successful rebranding project. Delivered a 25% increase in revenue from digital channels and a 32% increase in revenue from direct marketing; and supported exit planning.

RR Donnelley

Created a new marketing function; developed a new brand positioning; delivered an 80% increase in sales pipeline using best in class demand creation; launched market shaping solutions, generating £14m sales pipeline in four months.


Other TMC experience: Data Science Talent, Fortay Connect, Tidy Planet and Presentation Solutions. 

Other corporate experience: Lowell, Systems Union, Vertex, Misys and Mentor Systems.

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