David Abbott

My expertise

I specialise in: 

• Developing marketing strategies based on customer insights to drive growth 
• Enhancing profit through effective pricing strategies 
• Enhancing customer experience to drive loyalty 
• Clearly communicating brand value - “it’s not the customers’ job to work out what value they get from you, it’s your job to clearly communicate it” 
• Building long-lasting marketing competence with new or existing teams 

My competitive edge

International Pricing Authority 
As an international speaker and author on pricing, recognised as one of the 100 global leading experts on pricing, I help companies to optimise their pricing models, leading to substantial profit improvements. 

About me

I thrive on helping businesses unlock growth through innovative strategies and practical solutions. My career spans over 35 years across B2C and B2B markets, where I’ve worked with start-ups, SMEs, and UK divisions of global multinationals. My industry expertise includes electronics, manufacturing, telecoms, social alarms, e-commerce, and the public sector, including the NHS. 

At Premier Farnell, I restructured the UK catalogue, creating £1 million in incremental sales, and pioneered the use of 0870 numbers, delivering over £100,000 in additional annual profit. 

At CPC, I led a sales initiative with ITV, generating over £450,000 in incremental profit in the first year. When I joined at least one aspect of 1 in 4 orders let the customer down, such as being out of stock or missing a delivery window; when I left we were better than 1 in 10, and were heading towards 1 in 20. 

For Siddall & Hilton Group Ltd, I launched a new e-commerce business that achieved a turnover exceeding £2 million. 

Turning complex problems into simple, actionable solutions is at the heart of my approach, ensuring every strategy is focused on delivering measurable results. 

Fun facts

• Gardening-phobia: My ambition is to never mow a lawn ever again. 
• Midlife Crisis: Some people buy a Harley-Davidson; I took up hockey at the young age of 50. 
• Landscape Photography: I spend too much on camera equipment, and love capturing glorious sunrises, to-die-for sunsets and places of eye-watering beauty.