David Long

Experience

4Com

Set up and led a new marketing team. Delivered a lead generation and marketing programme that Increased new customer sign-ups by 110% over a 9 month period, resulting in an increase in revenue of approx. £11 million per annum.

Cegos

90 day strategic business review identifying new target markets and service offerings. Trained internal resource to take over the marketing function and deliver the digital marketing strategy and lead generation programme.

Plantronics

Developed and ran a B2C - Bluetooth headset campaign delivering 350% growth in mobile headset market share with ROI of 5:1 on $750k marketing budget. The campaign became the blueprint for subsequent successful campaigns in over 15 countries.
Developed a ground breaking B2B campaign to move headsets out of the contact-centre and into mainstream office use resulting in a 115% growth in UK sales revenue for wireless office headsets.

Extrasys

Working on behalf of the venture capitalists led the product development and marketing communications strategy that delivered 450 corporate users within 12 weeks of launch and an ongoing lead generation campaign with an ROI of 8:1.