David Long

My expertise

Here’s how I can help your business thrive: 

• Design and implement multi-channel lead generation programmes. 
• Deliver marketing communications that engage and convert. 
• Build high-performing marketing teams to accelerate growth. 
• Align marketing strategies with business objectives for measurable ROI.

My competitive edge

Mastering demand generation to unlock revenue growth. 
My hands-on approach and broad experience across the full marketing and communications mix enable me to drive growth and achieve business objectives effectively.  

About me

With a 30-year career in B2B marketing, I’ve helped businesses across Europe achieve outstanding growth. At Siemens Nixdorf, I supported entrepreneurial technology units to drive the UK operation’s expansion by 500% from £100m to £500m. 

At Nortel Networks, I led multi-national marketing campaigns across three countries, managing a team of 16 and strengthening the brand’s European presence. One of the roadshows that we organised hit 13 cities with over 2600 attendees.  

Later, at Plantronics, I launched a B2C Bluetooth headset campaign that delivered a 350% growth in market share and a 5:1 ROI on a $750k budget. This success became the blueprint for global initiatives. I also spearheaded a B2B campaign transitioning headsets from contact centres to office use, driving a 115% increase in wireless office headset sales. 

Today, as a fractional CMO with The Marketing Centre, I specialise in helping businesses achieve their growth potential through tailored demand generation strategies. Recent successes include: software business that increased revenue by over 100% and profit by 300%; B2C leisure business that recorded a record sales months – 54% higher than the previous record; B2B business that added £2.1million in sales qualified leads in just seven weeks. 

Fun facts

• I turned my love for golf into a business, launching my own range of award-winning golf accessories. 

• I once got lost in the Rift Valley for 2 days. 

• I’m also writing a book on B2B Demand Generation, sharing insights from my career to inspire the next generation of marketing leaders.