Building brands that inspire and drive results
Experienced in:
Professional Services, Consumer Goods, Construction and Property, Energy and Utilities, Media and Entertainment
My expertise
Let’s unlock your business potential together:
- Creating impactful brand propositions that stand out in crowded markets
- Leading integrated marketing strategies to drive measurable outcomes
- Transforming customer engagement with innovative campaigns
- Building and mentoring high-performing marketing teams
My competitive edge
Innovative brand builder
I specialise in transforming businesses through creative strategies and brand leadership that deliver tangible results.
About me
I’ve dedicated my career to creating and revitalising brands that connect with their audiences and drive business growth. At Ecotricity, I helped grow the customer base of what was a niche green energy business from 30,000 to 200,000, cementing its position as the UK's leading green energy provider. Key projects included launching an electric car charging network, mobile phone services, financial products and even a football team that expanded the company’s reach and impact.
At McCann Erickson, I helped transform a regional office into a thriving agency, doubling turnover in three years. With a focus on business development and client management I supported industries ranging from automotive to FMCG. Clients included Goodyear Dunlop, and Thatchers Cider.
My work at Carlson Marketing Group involved managing high-profile accounts, including BOC Industrial Gases - developing segmented CRM campaigns that boosted revenue and deepened customer engagement. My approach combines creativity, strategy, and a relentless focus on results to help businesses achieve their goals.
Fun facts
- A Collector: books, cameras, diecast toys, maps – I'll collect anything!
- Schoolboy French: Once, in France, I confused ‘peche’and ‘poisson’ when explaining my wife’s food preferences in a restaurant. Every course was peach based...
