Driving business transformation through innovative marketing strategies
Experienced in:
Technology, Financial Services, Healthcare, Manufacturing, Retail and E-commerce
My expertise
Here’s how I can help your business grow:
- Crafting and implementing strategic marketing plans tailored to your goals
- Delivering digital transformation initiatives to modernise marketing functions
- Strengthening brand equity and market presence in competitive industries
- Enhancing customer experience through data-driven insights and campaigns
- Driving customer acquisition business growth through targeted initiatives
- Leading cross-functional teams to execute high-impact marketing strategies
My competitive edge
Strategic Vision with Operational Excellence
I excel at blending big-picture thinking with practical implementation, ensuring every strategy is aligned with your commercial goals and delivers measurable outcomes.
About me
I have over 30 years' experience of achieving business goals in challenging and varied environments; from B2C to B2B and private companies to FTSE 100 plc’s. I am able to provide organisations with a unique and at times empathetic perspective, having not only led corporate marketing teams for a number of FSTE 100 organisations, but successfully grown and exited two SME marketing agencies as Managing Director and shareholder. Latterly I have operated as a trusted marketing advisor for numerous SME businesses. With a passion for creating marketing strategies that drive transformation, I have built a career delivering results in diverse sectors.
Experian Plc - Led the launch of the “National Business Database,” which was so successful sales targets were exceeded by 55%
Home Retail Group Plc - Marketing launch and growth of one of the UK’s most innovative and successful retail financial service businesses for Argos. From business case input as the marketing strategy owner, through to what became a 300+ FTE business division, delivering £80m profit p.a. for the Group.
Durhamlane - One of the UK’s leading outsourced B2B lead generation business. Involvement included extending the businesses service offering, team development, M&A activity and the introduction of fully integrated, ongoing campaign activity for key target sectors. Resulting 31% revenue growth for the business
Northern Energy - A fourth generation and one of the UK’s leading independent Oil and LPG businesses. Marketing department and activity review and restructure, leading to a full business rebrand, new website and digital marketing support resulting in double digit business growth.
Fun facts
- DIY Enthusiast: I’m renovating a 300-year-old property, let's hope it doesn't take that long to finish it!
- Avid Walker: With so many National parks on the doorstep I enjoy walking in the countryside, the only prerequisite being a pub lunch halfway round!
