Helping Business Leaders Grow Their Brand & Drive Sustainable Growth
Experienced in:
Manufacturing, Retail and E-commerce, Consumer Goods, Media and Entertainment, Hospitality and Leisure
My expertise
With a focus on impactful strategies, I deliver results by:
- Developing and executing business growth plans that have generated £2.4 billion in incremental revenue to date.
- Leading branding and rebranding initiatives to enhance market positioning.
- Implementing sustainability practices within supply chains, contributing to brand differentiation.
- Managing both large multinational and family-owned businesses, ensuring tailored marketing approaches.
- Spearheading product launches that have achieved significant market penetration, share and sales growth.
My competitive edge
Strategic, Hands-On, and Growth-Focused
A practical, commercial, people oriented and results-driven approach to business growth.
Implements high-impact strategies to deliver measurable success.
About me
Sales & Marketing Director and former Managing Director, with 25+ years of experience leading business transformation, brand growth, and commercial success.
Conceived and launched Country Crisp at Jordans, generating over £1.2 billion in sales to date, increasing profitability six-fold in six years.
Developed and executed sales and marketing strategies at Kettle Chips, resulting in a £33 million revenue increase.
Extensive experience across direct-to-consumer (D2C), retail, wholesale, and B2B brands.
Worked with global organisations like Mars and privately-owned businesses.
Specialist in sustainability and supply chains, played a key role in Conservation Grade produce.
12+ years advising business leaders at The Marketing Centre, helping them build sustainable, customer-led brands that drive profitability and long-term success.
Snapshot Achievements
£2.4 billion in incremental revenue to date through business growth strategies.
£1.2 billion in sales to date from conceiving and launching launching Country Crisp.
£33 million revenue increase at Kettle Chips through strategic execution.
Six-fold increase in % net profit achieved transforming brand performance with efficiency gains.
Hands-on leadership & advisory support, helping business leaders refine strategy & drive long-term success.
Brands & Businesses Worked With
Jordans | Kettle Chips | Homepride | Mars | Trudie Styler & Sting | The Marketing Centre & a range of high-growth businesses.
Fun facts
- Passionate About Great Food– Worked with Trudie Styler and Sting for three years, supporting artisan producers through an online portal launched during Covid.
- Cricket Fan & Coach – Helped revive a Norfolk cricket club dormant since 1939, proudly captaining them to a Championship win.
