Emma King
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Emma King

Role: Marketing Director
Region: Home Counties
Emma is a seasoned B2B marketing executive with a 30-year track record spanning global corporations like Microsoft and IBM to smaller tech firms undergoing transformational change. With expertise in SaaS, services, software, and hardware IT sectors, she excels in driving revenue growth through strategic B2B programs. Emma's experience and understanding with private equity funding and mergers equips her to navigate complex business strategies and decisions. With her adaptable strategies, collaborative nature and versatile skill set, she's poised to drive success for your business.
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Experience


Bourne Marketing Consultancy - Managing Director
Delivered transformational 3 to 5-year marketing growth strategies for tech SMBs, including brand launches, organisational reviews, PR, lead generation, and content development. 

Redstor - VP Marketing
Directed UK and South African channel marketing teams and managed global PR, brand, and digital initiatives. Implemented a product-led growth strategy targeting MSPs, resulting in increased client acquisition and higher lifetime value.

Ensono - European Marketing Director
Established and led a new European marketing team, optimizing lead generation processes and onboarding new technologies. Orchestrated multifaceted marketing campaigns for new logo acquisition encompassing events, digital, social, PR, and analyst relations.

Dun & Bradstreet - European Demand Generation Director
Restructured European demand generation and sales enablement teams, launching new products and establishing a customer loyalty program. Revamped reporting and ROI metrics to drive efficiency and effectiveness.

CA Technologies - EMEA Demand Generation Director
Led EMEA demand generation functions and introduced account-based marketing practices globally.  Orchestrated successful campaigns, events, and customer success programs.

Microsoft - EMEA Marketing Manager
Spearheaded renewals business for the Developer and Platform Evangelism function, driving revenue growth through strategic marketing initiatives.

IBM - Product Marketing Manager
Developed comprehensive go-to-market plans and executed successful product launches, including pricing strategies to maximize market penetration and profitability.

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