Driving Revenue Growth Through Strategic B2B Marketing Leadership
Experienced in:
Technology, Financial Services, Professional Services
My expertise
Here’s how I can help your business thrive:
- Create a tailored marketing strategy to increase your demand.
- Run workshops to quickly establish a successful marketing plan.
- Implement lead generation activities focused on driving revenue.
- Build, mentor and coach high-performing marketing teams.
My competitive edge
30 years of B2B tech marketing experience driving new business revenue.
I simplify the complex and deliver practical marketing strategies to drive revenue and help your business grow, whether SaaS, services, software, and hardware
About me
Over the past 30 years, I’ve worked with both multinationals, SMBs and starts-up alike, transforming challenges into growth opportunities.
At Searchlight Cyber, I worked with a multi-functional team to increase awareness and reputation through the development of thought leadership, created leads for conversion into appointments for the sales team, leading to marketing driving 67% of the pipeline.
During my time at Ensono, I built a European marketing team from scratch, implementing lead generation processes and running campaigns that attracted new clients across the region growing revenue by 30% YoY. My role at Dun & Bradstreet saw me revamp demand generation team, GTM and launch new products while driving loyalty initiatives that strengthened customer retention. I delivered $4m in pipeline in the first 6months,
Whether leading transformational marketing strategies at Focus Group or managing international campaigns, my focus has always been on delivering real business impact. From restructured demand generation teams to campaigns that resonated globally, I bring both strategic insight and practical know-how to every challenge.
Fun facts
- I once organised a global corporate event, but my highlight was still getting Professor Brian Cox a coffee.
- My passion is for fine dining, but my favourite food is still chicken wings!
- When I first joined IBM the internet was just becoming a reality. Not knowing how big it was going to become I created a UK home page with a welcome from me and my face on it.
