Accelerating growth through data-driven marketing strategies
Experienced in:
Technology, Financial Services, Healthcare, Manufacturing
My expertise
Here's how I can boost your business:
- Designing innovative marketing plans orientated around strategic business goals
- Delivering customer-centric multi-channel lead generation and brand campaigns.
- Leveraging data, processes, and technology to enhance marketing effectiveness.
- Building and leading high-performing marketing and business development teams.
My competitive edge
Data-driven growth strategist
I specialise in combining creativity with data and technology to craft marketing strategies that drive measurable business impact.
About me
I am a growth-driven B2B marketing leader with extensive experience delivering transformative marketing strategies across both large enterprises and high-potential SMBs and scale-ups.
I have achieved proven success though focusing marketing on strategic business goals being creative and data-driven, and optimising budgets. I bring fresh ideas and specialise in building sustainable customer-centric marketing practices, driving lead generation, market awareness, and pipeline growth for SaaS and technology organisations.
For my portfolio clients I have achieved results including a 37% reduction in marketing costs by streamlining vendor relationships and renegotiating contracts, freeing up budget for scalable growth initiatives. I have built multiple multi-channel marketing strategies, achieving a 30-50% increase in lead generation, 20%+ increases in website conversion rates and consistent 5-8% growth in monthly LinkedIn followers.
At Aptean, I led an improvement programme for EMEA Food & Beverage marketing, achieving a threefold increase in pipeline coverage and doubling lead volume in consecutive quarters.
As AVP Marketing, EMEA at HighRadius Corporation, I spearheaded the regional marketing penetration plan, delivering a 100% increase in Marketing Qualified Leads (MQLs) and a 150% increase in opportunities created year-over-year.
During my tenure as VP Marketing EMEA at Bottomline Technologies, I led an international marketing and telemarketing team, contributing to a 35% share of a £40-50 million sales target, with 25-30% recurring revenue, and delivering a sevenfold return on investment.
Fun facts
- Fit But Outdone by Mother : I swim three miles per week and keep generally fit ....but my mother plays badminton for England at the age of 78!
- Skiing Enthusiast: I love skiing and go more than once per year if I can.. But taking ski boots off at the end of the day is just the best feeling ever!
